FYI, two influencers that we didn't manage to grab the attention of in phase one, they both declined our offer. By explaining what you do and what companies you’re working with, you get your prospect’s attention. The body of the email mustn't exceed 190 words. … In this guide, I’m going to show you how you can do just that. Enjoy ongoing biz support + a community of savvy, product-based brand … You should start by creating a solid brand pitch email template. You’ve already built some rapport, so use it!Refer back to the conversations you’ve had previously to show the prospect you remember them, and remind them that you understand their problem. The Airbnb pitch deck is also one of the most searched for. PROPERLY. Nobody checks SPAM folders. Then, you can seek out more brand collaborations by using your best-performing templates. Step 4: Working on long-term partnerships. One of those criteria is the Spam Score, which tells us if we’ve included any words that could trigger a spam filter in our pitch. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. If you want to pitch to brands for a collaboration, 9 times out of 10, you’ll have the marketing manager of the company as your point of contact. Would you be interested in discussing a collaboration between us? To make sure that goes smoothly for you, just follow these two links. Template 6 (BONUS) : Pitching to Brands as an Influencer. Unfortunately, with email, you miss the benefit of instant replies. All you need to know from there is to add your subject line and put it to the test by clicking on the “Predict Now!” button. Again, the focus was on keeping a really friendly tone. It’s only natural that our prospect would like to know the reason we’re reaching out to them. All you have to do is visit their contact page. Brand Pitch Email Template quantity. Just to try to be genuine and give your prospect a reason to continue reading. With Respona, you can discover prospects for your brand pitch campaign using two methods: For our example, we’re going to use the second method. Here’s the subject line we’ve chosen for our campaign: First of all, we added the first name of our prospect in our subject line. You schedule your follow ups. If you're new to wholesale game, download my free sample pitch email script and get my dips for "best practices" etiquette for reaching out to buyers. My advice here is this: Try to be as genuine and straightforward as you possibly can. Thus, mentioning an event that you know your prospect knows (and most likely has attended in the past) is a smart thing to do. Just as importantly, mentioning this process will make your prospect think that this is something you’ve done plenty of times in the past. Now, this may be a bit difficult if you’re a new influencer, since you don’t have as much experience to draw from or a client portfolio to showcase, but still you have to demonstrate some kind of value. I’ll be sharing my exact email pitch template and the 7 things you need to include in your next brand email pitch. Right away, you explain what is that you do and what companies are already trusting and working with you. Even though personalization is something that I’ll cover later on in this guide, for now, you should keep in mind that your body text needs to be highly relevant and well-researched. Just in case, we had our profile linked in the signature if they wanted to check it out. Cold blogger outreach strategy for link building/PR is a catch-22. So, next, we’d want to click on “Personal Templates” and then on “Create New”. What do you want your prospect to do right after reading your email? Make sure you don't go and just copy/paste our templates before pressing send. Wondering what outreach marketing is and how to use it to grow your business? ๐Ÿค“. It doesn’t need to be overly formal. The first thing we need to clarify is how technologies affect … When our file finishes uploading, we’ll see its name below the “Upload” button. Not everybody noticed of course, but some did. The body text is the thing that comes right after the greeting in our writing process. ๐Ÿ˜‚. With social media influencers, the proof is in the pudding. Let’s move on to the final element that you need to include in your pitch. By doing so, we don't have to introduce ourselves and the tone is way more friendly. Last but certainly not least, prompting our prospect to book a meeting “this week” limits the options the prospect has and increases our chances of getting a reply (either positive or negative). Part 1: Most Helpful Tips and Tricks about Writing a Good Brand Collaboration Email 1. Hi [THEIR NAME], I’ve used [THEIR BRAND] for [LENGTH] years now and [REASON WHY YOU LIKE IT]. Email marketing is essential to any business. We think that's pretty cool. Thus, after earning some credibility by mentioning all the important things we’ve covered so far, it’s time to explain what we want to achieve through this pitch. It must give a very brief intro into who I am and who my client is (if I'm pitching on their behalf). Brand Ambassador Pitch Template. Based on that and how our live meet-up went afterward, we were deciding whether to take things forward. What kind of help could this be? With that in mind, we kept the cold email text-only and super short. According to a study by Backlinko, “personalized subject lines boost response rate by 30.5%.”. Continuing on the previous section, most of the influencers already knew our brand at least a little. You can get free brand pitch … Pitching a brand as a new influencer. The first thing you need is a great subject line. Having one will add to your trustworthiness and your memorability. A warmed-up email address is one that has been sending and receiving messages as a real person would. Note: Refind was originally designed to help people with their email campaigns subject lines, but it can also help you with your brand email pitch subject lines. The process depends on the person you're looking to contact. So, … In this paragraph, we are molding the information above into a couple of practical sales pitch templates. Be honest about why you’re reaching out and what you want. Keep the tone warm and casual, but professional. Approach your pitch … Scaling often Read More... 47% of email recipients decide to open an email based on the subject line alone. But, this is an easy to set up and important factor to avoid SPAM. For example, you can share this video with your client base and your X number of your clients will check then channel. Write it once, and then go back and remove as much “fluff” as you can, while still making sense. A quite important concept that allows you to catch influencers' attention. An email template can boost your brand, improve your marketing campaigns, as well as, assist you to enter a higher number of inboxes. As you can see, we’re closing with a simple…. Let me give you a few tips to ease the pain. It's important to adapt the emails to your target audience and the way you speak in real life. In addition, we’re going to assume that the brand you want to reach out to and establish a partnership with is a lifestyle  brand—a startup that creates fine organic foods. To craft our subject line, we’re going to use Respona’s editor. It’s essential that they book a meeting instead of us booking it for them because it changes the dynamics of the relationship completely. Get them to notice us by replying to a comment, DM, or liking our content. Ho… The problem is that when most people pitch to brands, they’re afraid to take the lead and add a strong CTA. Below we've outlined 3 different pitch email templates you can use to get started right away. Head of Growth @ lempod โค๏ธ Make a great collaboration pitch with these email sample template examples. Many such emails look something like this: Note: This is a cold email pitching a content piece in the hopes of getting a backlink, but most brand pitch emails look much the same. If the influencer was interested, we would follow-up with precise details of what we need and what they get in return. For all the influencers we targeted, we had another project in mind... a long-term one. We highly recommend creating a dedicated professional email to communicate with brands. Your brand pitch template has to have a clear and strong call to action (CTA). “book a meeting within the next 2 days, or…”), as this will sound sales-y and spammy. If it's a Youtube vlogger, you can just visit "About"->"View email address". Ones we already know and engage with, and others that we've just discovered. Meanwhile, mentioning the number of visits your website gets gives your prospect an idea of the size of your audience. LinkedIn Influencer (from 0 to 1mln views in 4 months) ๐Ÿ”ฅ- https://www.linkedin.com/in/ilya-azovtsev/ A common question among many cold email practitioners is: However, it depends on how exactly you do it. I’m blogging for over [Years] and have a website that gets over [Visits] monthly visits. The THIS BRAND DOESN'T MATCH UP WITH MY BRAND email. To add an “additional layer of safety” or just to make sure that your subject line is okay, you can use Refine—a subject line tester by Moosend. Pitching a brand collaboration can help you make money, get exposure and grow your business. Always share the reasons why people should collaborate with you. Here are the stats: Let's take a look at my campaign that's translated from Serbian: Approximately one month before we started executing, we divided influencers into two buckets. … And start crafting your follow-up email. When you have less brand partnership examples to share, it's crucial you keep this pitch … Then, we have to give our sequence a name and click on “Create New Step”. To do that, we first need to create a new campaign. At that point, we need to click “Continue” and let Respona map the different attributes. Get familiar with some technical stuff. Putting in that extra effort can go a long way for you and your business. We pitched most of them with a cold email. Brand pitch email template for experienced influencers and bloggers. And it’s true. And, you’ve decided to use cold emailing as a way to approach your target brand. Cold email marketing is one of the most undervalued marketing activities out there. InflueNex InflueNex is the best and easiest solution for your entire brand pitch Email templates and provides … We've outlined them all in our email deliverability checklist. You click ENTER… then, one week passes and there are no replies from your prospects. :). Following up to your previous emails can have a significant impact on your campaign’s overall success. Not only because it's … To hit them, we gave influencers room to create their own Instagram Stories and promote us in any way they see fit. 1. Since we’re talking about next steps, it’s recommended that you use a numbered list in order to make the process crystal clear for your prospect. Tip: Here, it is recommended that you also add a link to your media kit or a page that explains how you form partnerships. However, this can definitely help, as it shows that we’ve done our research. We’ll close our email with a “P.S.” message. Have you ever pitched a brand partnership? However, you can get a much quicker and more relevant response if you contact a specific person. However, if you want to get to the next level, you have to master brand pitching, and to do that, you need a great introduction. This way, when people open the email, they'll see a screenshot of their own channel. However, in our closing, we’ll use something a bit different and more powerful. ๐Ÿ˜ฌ. Now this segment has nothing to do with the cold email template or its analysis, but I thought it might be useful for those of you who are swimming in this ocean. When it is “them” (the prospect) that books a meeting, it is we who have the lead and present ourselves as a solution to their problems. Briefly, besides being the Head of Growth at lemlist, I have a "work hobby". If so, what were the elements we’ve mentioned throughout this post that you included and why? Wondering what to say to brands when reaching out for a collaboration? A sales pitch is a message or script designed to lead your audience to a certain action, such as an appointment or demo. This means that even if you’re a solopreneur, you have to demonstrate that you’re not just another influencer who’s doing sponsored posts and giveaways to make money. Subject line: Chris … For some added credibility, consider closing your emails with a professional email signature. For instance, you can’t mention LinkedIn if the company itself doesn’t have a LinkedIn company profile—that would make them understand that you haven’t actually properly checked their social media outlets. LinkedInCraft a subject line that doesn’t feel spammy Read More... You craft the perfect subject line. In fact, according to the study’s findings: “Emails with personalized message bodies have a 32.7% better response rate than those that don’t personalize their messages.”. This is why adding the first name of the recipient in the subject line is a smart move. Now that we’ve covered the last thing you need to include in your brand pitch email template, let’s wrap this article up with some final thoughts. For the subject line we’ve chosen, the spam word count is zero, so we’re good to go. What’s the problem you’re trying to solve? Next, we need to write a stellar introduction for your brand email pitch template. If you've just created your email account, you need to warm it up. Something things you can include—assuming you’re a lifestyle blogger who’s reaching out to lifestyle brands—are: Every marketing pitch should include at least one of the above elements. And combining both can feel impossible. It’s something that you need to have on your marketing wish list. Don't know if you know, but I've given a brief overview of this campaign in our new cold email templates hub. Body Text. Moreover, as you may have noticed, Respona grades the content of your email pitch based on several criteria. The PERFECT PITCH Template isn’t just a template; its a road map to success. Why? The truth is, there’s a fine line between creating a compelling subject line and one that sounds spammy and will most likely trigger spam filters. So, what should you include in your introduction? Here are some of the things we’ll be covering: So, you want to pitch to a brand for a partnership. Having an @gmail.com account doesn't look professional and has higher chances to draw spam filters' attention. A sales pitch sets the tone for the entire customer relationship. Here are the steps to write a follow up email after getting no response: Connect with your prospects on social media, e.g. Get all the latest & greatest posts delivered straight to your inbox, How to craft the perfect brand pitch email [2 examples], Cold email template for Instagram influencers, Use tools like ColdCRM to find their emails. SKU: IG_Email_01 Category: Digital Downloads. At this point, you need to close your brand pitch email. Airbnb Pitch Deck. Let’s move to the next element you need to include in your brand pitch email template. Moosend’s algorithm will then give you an estimation for an Open Rate and other useful recommendations for your campaign, based on your subject line and your industry. Help with production, materials, or promotion and marketing? If … People can tell if the email has been sent a bunch of times, so include a genuine compliment or personal tidbit about the company to make your pitch stand out. In your P.S., you can comment on a Tweet your prospect posted, a blog post they’ve published or an interview they gave which you found insightful. Sep 29, 2020 - Create an influencer partnership with online brands for increased income. The next steps in our example are as clear as they can possibly be. Why? I usually wait 10 days and then send a second email that reads something like: Hi Amanda, I wanted to follow-up in regards to my first email. (With Examples), 11 Best Networking Email Subject Lines [Templates], What you need to include in your body text, How to close your email with a powerful CTA, And five more things to include in your brand pitch email, By conducting content research with Respona’s built-in search engine, By importing your own contacts and letting Respona do the rest, Examples of other companies you’ve worked with, Stats that indicate the value of your posts (e.g. Don't forget the proof behind your words, because otherwise they are just words. As you can see, the first sentence of our email pitch is: My name is [Your Name] and I’m helping brands like [A], [B] and [C] sell more products online. Nowhere is this more relevant than with networking emails. Respona will find and validate the best emails addresses for your prospects and will help you manage communications with these potential business partners. It worked … I have to admit that email outreach isn’t easy. Or in other words, don't go to the "cold email airport" without your passport. Even some of the best industry experts find it difficult to get a positive reply. And now... time to show you the networking cold email templates we promised in the beginning. Indeed, learning how to write a pitch email is necessary. This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations with brands. We've already written about the tactics to find anyone's email address, but I'll show one of the tactics here: Don't forget to verify those email addresses to avoid painful punches on your email deliverability. It’s simple: Most people are doing it wrong and thus conclude that it’s not working. I particularly love … Sales pitch email templates. Therefore, we continued to work on these relationships by personalizing their compensation packages and by analyzing if they hit our expectations. Here, you have to take the lead and let your prospect know more about the process of working with you. I really do think that a partnership would be very beneficial to the ABC brand … Objective? There are no rules as to how you should craft your introduction. Let’s see how you can craft a good introduction with Respona’s editor. When an email provider performs an โ€œID checkโ€, they want to verify that the email is actually coming from you and not somebody else. After finishing up your follow-up, you can move on to the next step of the process and start actually sending out emails to your prospects. Let’s see how we’re doing that through our email pitch. According to the same study by Backlinko I mentioned earlier, a personalized body text can make or break your brand pitch email. Thus, adding the next steps they should follow in case they’re interested is a wise thing to do. 2. This means that your prospect has to know exactly what to expect if they’re actually interested in working with you. This collaboration pitch email template is once again very specific when it … This is a FREE email template showing you how to pitch … Once we click “Continue”, Respona will take us to the next step, which is to create our email sequence. It helps if your last conversation included solid discovery questions like these: 1. Most of them have it there. Alternatively, they include a CTA that’s too sales-y. Brand pitch cold email template #1 This is the template that a lot of founders can use to promote their software though different influencers, but also to get on their podcast or show. To do that, you can use lemwarm that will automate the whole process for you. For example, your process may include that the company will send you a free sample for testing, and once you see how the product actually works, you can start promoting it. This will help them trust you more and instantly think that they can do business with you. Keep in mind that those companies have to be relevant to what your prospect does—and if they’re already big, established companies, even better. If you’ve spoken with your prospect before, don’t start a pitch by talking about yourself, your product, or your business. Get the latest posts delivered right to your inbox, Stay up to date! That one email is the only Read More... Feel free to get intouch with us via email, 7 Things to Include in a Brand Email Pitch Template, Thing to Include #5: Call to Action (CTA), How to Introduce Yourself In An Email: 24 Templates to Use, Email Outreach: 12 Tips During Tough Social & Economic Times, How to Write a Follow Up Email After No Response [Template], 22 Outreach Email Templates That Get Replies In 2021, Cold Email Marketing: 6 Tips for Campaigns That Get Read, What is Outreach Marketing? A good sales pitch … For example, our prospect could reply here: I’m interested but I can’t do it this week because I’ll be on a business trip. The Event Invite Pitch. The good thing is that you can do everything inside Respona. The email must addresses the recipient by their name. … Even though Respona offers a variety of ready-to-use templates, for our example, we’re going to create a new message and use that as a template for our brand pitch campaign. After the subject line, the introduction is the first thing your prospect will see. I always suggest that you create 4-5 template variables and test them to see which ones are working better and why. Now, the truth is that using the name of your prospect in the subject line doesn’t quite mean that you’ve personalized it. Of course, it’s one thing sending 1-2 follow-up emails, and another to be intrusive and annoying. As you can see, there are lots of features within this email that helped to catch the eye of the brand.Let’s look into this more: The opening lines: From this section of the email pitch, the brand … The CTA that we’ve chosen—the action we want our prospect to take next—is to book a meeting on our calendar. Keep in mind that—like with the CTA of your email—the next steps have to be crystal clear. So, let’s craft a good CTA for you to pitch to the lifestyle brands you’re trying to reach out to. Is finding Instagram influencers and YouTube vloggers your job? note to break your pitch. This is the template that a lot of founders can use to promote their software though different influencers, but also to get on their podcast or show. Our prospect will have to click on that email to find out. These next steps are (once again) part of your email’s body text. Sometimes though, it's hard to find their email addresses. engagement rate, monthly visits), A simple question that your prospect is called to reply to, A link to your calendar so that the prospect can book a call with you, A link to your website or portfolio to let your prospect learn more about you. that’s slightly off-topic, but shows that we’ve done our research about our prospect. The fact that the vast majority of emails get ignored may be justified—most emails are generic, too self-promotional or add no value whatsoever to the recipient. You can connect with people via direct messages, but email remains the #1 channel for professional communication. Your entire email … It can be formal or informal, verbal or written down. Part One: How to reach out and pitch to brands via email Here is the exact template I pitch to brands: Hi Brand… Well, there you have it. This gives you an opportunity to make content references and open the conversation. In any case, the objective was to collaborate with several influencers my friend and I targeted on our bombshell giveaway - free wine for a year for 4 lucky winners. The pitch … For the sake of example, in this guide, we’ll pretend that you’re a lifestyle blogger who wants to establish some business partnerships with lifestyle brands from around the world. Conferences and events are important for lifestyle brands. I know that doing sponsored posts on Instagram isn’t enough. People can sense dishonesty, and you don’t want your P.S. Be careful though: mention only those things that do indeed make sense and are truly relevant to what your prospect’s business does. Making the time window in which the CTA can be answered gives us an obvious edge. Next, we’re asking a question that shows exactly what our intentions are with this email. ๐Ÿท. Stats that show you’re the real deal. 3 out of 4 influencers passed that test. Hi Brand Rep, Thanks for reaching out to me about THIS PROJECT THAT DOESN'T MATCH YOUR BRAND. Liked your interview for [Magazine]. Add to cart. In the world of marketing, having an email list is an absolute must-have. You have to follow-up on every pitch. This template is similar to the previous one in terms of structure and content, however, it is more focused on previous collaborations with brands. Another thing to keep in mind is that pitching via email isn’t the same as pitching over social media (e.g. Next, we included a relevant question in our subject line that at the same time leaves some things unanswered. Email warm-up is a process that involves a gradual increase in the sending volume. According to an analysis of 12 million outreach emails by Backlinko, only 8.5% of all outreach emails get a response. Closing your pitch email can be as simple as wishing your prospect a great day, week or weekend ahead, depending on when you send the email. Relevant studies indicate that “email sequences with multiple attempts and multiple contacts boost response rates by 160%.”. The good thing is, you now know how to reach out to brands and what elements to include in your pitch template. Monroe breaks down tips to find contact information for brands, hotels and Fashion Week info and also gives you a perfect email template … Brand Pitch Email Template – Everything You Need to Know About Reaching Out to Influencers Oliver Bridge wrote this on Jan 7, 2021 We live in an era where a strong personal brand … Today, we'll cover the top 3 things you need to keep in a good check. The ideal stuff for your intro line. First of all, you have to understand that you’re pitching to a potential business partner. Can we try next week? In our target, there were 3 micro and 9 macro-influencers, from various industries such as TV, photography, food, wine, lifestyle, etc. In one of my recent posts, I explained how to create follow-up emails that your prospects can’t ignore. It's a dark place... darker than the 2nd page of Google. Unfortunately … As you can see, right after the introduction, we’re getting into a bit more detail regarding what is that we do. I heard about {organization} from [Conference or Event], checked your Instagram and Facebook and really liked your products. So, your outreach email should have a great subject line. Of course, we don’t want to make that window too short (e.g. Brand pitch email template for experienced influencers and bloggers. There are many factors that impact whether your emails go there or not. Note: We won’t comment on the introduction—which is also part of the body text—since we’ve already commented on that in the previous section. P.S. So, you’re a blogger or influencer and you want to start monetizing your audience. Remember: As always, you have to be genuine and honest. If you've answered yes, stick with us through this article as we're gonna talk about two brand pitch email templates that hit a 67% (influencers) and 40% (Youtube vloggers) reply rates. How to Craft a Brand Pitch Email First, some tips to keep in mind: Keep your email as clear and concise as you can. ย�A great research is worth a million bucks. Mentioning the number of years you’ve been blogging gives you extra credibility and makes someone want to work with you. Even if you're a new influencer, or haven't worked with a brand before, doesn't mean you can't start. How to grab the attention of Instagram influencers that are right for your brand? Your best-performing templates being the Head of Growth at lemlist, I explained how to grab the attention in. Just that, one week passes and there are no rules as to how you can see, right reading! 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